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30 May 2011

Four Thumbs Up

I’m a Gooner but strongly believe Manchester United’s football (read Alex Ferguson’s Philosophy) is very efficient every year even if not the Most Beautiful. Expectedly though, on Saturday 28th May 2011, Pep (Josep) Guardiola, the Best Passer of the ball during his playing career, with the help of his "L'equip Blaugrana" Catalans showed the Red Devils why the simple but hard (Spanish) Tiki - Taka Pass and Move is the Most Exciting Game Plan today by winning Barcelona’s fourth Champions League trophy in their second finals appearance against Man Utd (2 – 0 in 2009 and 3 - 1 in 2011). Not only is it easy on the eyes of spectators but also very efficient like the famous Total Football popularised by Johan Cruyff from Netherlands (The Orange Team). One of his best quotes is, "You always have to make sure that you score one goal more than your opponent."

Four days prior to that, (arguably the Team with the Best Facilitation in Uganda) URA FC beat KCC 2 -1 and were crowned for the fourth time in six years as the Eco Bank Super League Champions. The tax collectors clinched the season title in a year when their parent body (who celebrate their 20th Anniversary in September) was praised as “operating at 100 percent efficiency” though one of the departmental commissioners modestly confessed that it is actually 80 percent with room for “more improvement”. Banks and Traders now use their e-Tax Payment System, so heaven is the limit. URA's Tuesday game was like a super precursor of the illusive Pedro, lethal Rooney, gifted Messi and world class Villa spectacle at Wembley on Saturday.

Meanwhile at Casablanca Bar on Acacia Avenue in Kololo (a Kampala Suburb) on the same Sabbath, Orange was showing telecom users that its Lifestyle Portal is the Best in UG. Personally, I’m mesmerized by the ingenuity of the useful business idea and entertaining content on their Lifestyle Webpage (http://lifestyle.orange.ug/). “The future is bright, the future is Orange!” Choice and Today surely changes with Orange as it bridges the digital divide in UG from Koboko to Busia. Together, we can do more.

No wonder, even the colour Orange itself is amazing, though not my favourite. Green would do for me but Orange is a warm, vibrant and flamboyant color like energy combined with fun, the color of the risk-taker, the extrovert and the uninhibited. In Color Psychology it means adventure, optimism, self-confidence and sociability. It's used extensively by Al-Jazeera TV, Fanta Orange Soda, Splash Drink, etc.

Physiologically, orange vitalizes, inspires and creates enthusiasm. It is stimulating to the appetite and social conversation and therefore works well in restaurants and other food outlets. This can be achieved by using some form of orange in the décor, such as in the furnishings or the lighting. An up market restaurant will look more elegant with subdued versions of orange. Combine with aubergine, purple, or blue for a unique, contemporary and classy look!

Psychologically, orange gives the impression of affordability, depending on the shade chosen and its combination with other colors. Gentler than red, it's the energy of creation.